Good marketing or people's craziness????

Here in Chennai, it is the time for the Metro Life Style exhibition. It is an annual affair that happens in the Chennai Trade Center (of course, not an imitation of WTC). This year's response has been phenomenal with an increase in the number of visitors by almost 70%.....oh man! that is amazing by any standards. But, what factors could we attribute this increase to? The very first thing that comes to our mind is marketing. But have we not seen some superb marketing fundas going down the drains because of consumer's lack of enthu? Or could we attribute the reason to the person who inaugurated the show (fyi it was actress Asin who inaugurated)? As we scratch our head for variety of reasons, I conclude that people have GONE CRAZY. How else should I put it when people are ready to throng the place even though the temperature goes beyond 38 degrees, add it to high humidity. The cynosure is the samsung outlet that has been organizing games and selling their products at huge discounts. And seem people have balancing on one of their toes inside this outlet......this description by one of the visitors made me conclude that people are really crazy...and and of course, I have better work to do than to go all the way in the Chennai Summer.....!