HLL and India

HLL and its products
For consumers of FMCG, India is THE PLACE where some of the most competitive fights are fought to capture even a miniscule market of 1% or 2%. The Indian arm of Unilever, HLL, offers the best fight to the world leader P and G.Last year saw HLL stripping its product lines and lined their products with a tag line "Shakthi Brands". HLL identified the best selling brands among its product lines and enhanced the selling of these brands, which has given a positive outlook for the company.
Among its latest moves is to introduce a small cover for its detergents. I have always felt that HLL's detergents turn to fluid state with usage. To check this problem, while maintaining the composition, HLL has to come up with this novel idea. All that one has to do is to put the detergent into the bag, that comes with every purchase. The cover is very handy and should go down well with the consumers. But, there is a minor rethinking that ought to go into this new design. HLL has perhaps not read the mind of an Indian consumer. The Indian consumer typically wants the detergent to be spread all over with lot of foam and this is restricted with the usage of the cover.
HLL should quickly move in to check this flaw, before the novel design is discarded by the consumer.
Sami

Back to bloggin!

Well, what a difference. It has been over 5 months since I last posted my blog. And since then, so many things have happened. I moved to India, to Austria and now back in India. And in this period, the world has witnessed some dramatic changes. London bombings, Katrina, declining approvals for Bush and Tony Blair, the Volcker Committee report and the Indian political drama...what not? It has been a very eventful 5 months. And on my personal front, well....so many things have happened. Right from my career to friendships to.... EVENTFUL INDEED!
Emerging from my shell,
-- I find the Apple mania is very fast catching up in India, one of the largest market for any damn product in the world. Apple is all set to rule!!!
-- Bill Gates plans to invest over 1.2 Billion (you heard it?) in India
-- The Big Five are ramping up their India operations
-- Jobs are pouring in Indian B Schools
-- TCS has been in news for bagging big orders in the past quarter
-- Indian Stock market has breached the 9000 mark
-- A record 1.5 lakhs aspirants took CAT 2005 out of 1.7 lakhs applicants
-- Indian B-Schools toe the ISB line; start one year programs for experienced professionals with simpler entry route

Well, so much more to say but less time. Catch u soon!!!
Sami