HLL and India

HLL and its products
For consumers of FMCG, India is THE PLACE where some of the most competitive fights are fought to capture even a miniscule market of 1% or 2%. The Indian arm of Unilever, HLL, offers the best fight to the world leader P and G.Last year saw HLL stripping its product lines and lined their products with a tag line "Shakthi Brands". HLL identified the best selling brands among its product lines and enhanced the selling of these brands, which has given a positive outlook for the company.
Among its latest moves is to introduce a small cover for its detergents. I have always felt that HLL's detergents turn to fluid state with usage. To check this problem, while maintaining the composition, HLL has to come up with this novel idea. All that one has to do is to put the detergent into the bag, that comes with every purchase. The cover is very handy and should go down well with the consumers. But, there is a minor rethinking that ought to go into this new design. HLL has perhaps not read the mind of an Indian consumer. The Indian consumer typically wants the detergent to be spread all over with lot of foam and this is restricted with the usage of the cover.
HLL should quickly move in to check this flaw, before the novel design is discarded by the consumer.
Sami