If I am asked to select the top two theories of all the theories that I have learnt, I would select the theory of "survival of the fittest" and Maslow's “theory of hierarchy”, because one could easily analyze the behavior of humans and organization from the prism of these two theories.
Let us take the example of the survival of paid news service in the digital/print world. With the emergence of 24 hour news services on the net as well as on the television, the need to pay for this service is going down. I came across an article "Google Settles Book-Search Suits" on Wall Street Journal's website. This article was only for premium customers who subscribe to WSJ's online service. Big deal! I go to Google's news service and read the same news on a different website absolutely free of cost. One could give many more examples.
The dot com bubble 'exploded' in 2001-02 since a viable business case was not built around the internet. It has been 7 years and still a perfect internet business model has not emerged, though one could see the Googles and Amazons of the world succeeding. But, what is their core competence?
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